Proseo Genève

There's a lot of mystery surrounding the «dark art» of SEO. To be honest, a lot of SEO companies encourage this as though it was a secret they had to hang on to. Search engine optimization basically means making your web site attractive to search engines. Not just Google, all of them.

How is that done?

The most important thing in optimization is keyword research. That’s what makes it a dark art because you have to determine the words your potential customers are searching for, not the ones you’d like to include because they’re close to your heart. If you get your keywords right, your campaign will be a success, get them wrong... well, you know the rest.

As an SEO company, that’s what we do. We look for the best keywords and work to optimize your site using them.

So once you've found the right terms, I can sit back, can I?

Well... no. Search engines are fickle things and their algorithms are changing all the time. SEO companies have to be one step ahead of the game and able to detect and react to a problem when it occurs.

Moving on from keywords

In times gone by, it was easy to stuff a page with relevant keywords and it would rise up the rankings.The problem was that content on those pages was unreadable.The search engines got wise to this and noticed that people weren’t actually reading the pages full of keywords. So they started ranking content that was relevant to the term being searched for.

That’s the second key to SEO glory. Relevancy. And the more a page was relevant, the more it was read, so the content became an Authority (Google calls it page Rank). This Authority is then used to your benefit by creating incoming links from pages with good Page Ranks. A search engine like Google then “thinks” that your site is important because others are talking about you.

So there you go, Keywords, Relevancy, Authority. SEO in a nutshell.

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